LIVE D.O.O.

VIPER XT-01
ACTION SPORTS BACKPACK

The VIPER XT-01 action sport backpack, designed by Jaka Benedik and produced by Live d.o.o. under the Target brand, is an award-winning piece of gear catering to athletes and outdoor enthusiasts. Launched as part of the company’s venture into the action sports market, the backpack blends cutting-edge design with exceptional functionality, supporting active lifestyles and demanding conditions. The VIPER XT-01 earned the prestigious Red Dot Design Award, cementing its reputation as a benchmark for innovation in its category.

Opportunity Research

The development of the VIPER XT-01 began with extensive opportunity research to identify gaps in the action sports market. The insights gained revealed a strong demand for backpacks that combined ergonomic performance with durable, visually appealing designs. This research informed the direction of the project, focusing on meeting the needs of athletes and outdoor enthusiasts who require reliable and adaptable gear.

A Commitment to Quality

The VIPER line's extended warranties reflect Target's dedication to quality and customer satisfaction. By backing their products with robust guarantees, the company reinforces its brand reputation as a trusted provider of premium sports equipment.

CLIENT: Live d.o.o.
PHOTOGRAPHY: Simon Bolčič

Tapered Design for Enhanced Mobility

The VIPER XT-01 features a slightly tapered design that improves arm mobility and optimizes load distribution. This design minimizes strain and torque on the user, making it an ideal choice for dynamic activities like hiking, cycling, or climbing.

Reinforced Back Panel for Stability

A reinforced back panel enhances balance and comfort during use, helping athletes maintain focus even in challenging environments. This feature also reduces the risk of back strain, making the backpack suitable for prolonged wear.

Durable Materials for Tough Conditions

Constructed from 600D polyester with a dual PU coating, the backpack offers exceptional durability, ensuring long-term performance. These materials provide resistance to wear and tear while maintaining a lightweight profile, critical for action sports applications.

The VIPER XT-01 action sport backpack stands as a testament to Target’s innovative spirit and commitment to delivering high-performance products. Through thorough market research, thoughtful design, and the use of premium materials, the VIPER XT-01 exemplifies the perfect balance of form and function, setting a new standard in action sports equipment.

Statement by the Jury

The VIPER redefines the design of a backpack by combining ergonomic
functionality with aesthetic appeal.

EMPOWERING BRANDS THROUGH DESIGN

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VIPER XT-01 ACTION SPORTS BACKPACK